And we’re not alone. Last year, 80% of Americans shopped online at least monthly, and 5% were shopping online daily, Big Commerce reported. For many of us, online shopping has become a routine part of daily life, with a significant impact on a global scale. Global eCommerce sales have skyrocketed over the last four years: According to Statista, in 2014, annual online sales totaled $1.3 billion USD worldwide; by last year, they’d doubled to $2.8 billion; and by 2021, they’re expected to double again to $4.48 billion nearly. That’s 17.5% of retail sales worldwide.

Via Statista

Bottom line? E-commerce is big and getting bigger. And navigating the ever-changing e-commerce terrain is a big challenge for small businesses used to the brick-and-mortar paradigm. So many factors impact your success online: how familiar people are with your brand, how effectively your Google Display ads raise awareness, whether or not you offer fast and free shipping, how frequently your potential customers abandon their carts, and more.